Implicit motivation to control prejudice

On the self-regulation of implicit and explicit prejudice: a self -determination theory perspective.

The present study identifies a broad taxonomy of motives underlying the desire to regulate prejudice and assess the impact of motivation to regulate prejudice on levels of explicit and implicit prejudice. Using self-determination theory as the foundation, six forms of motivation to regulate prejudice are proposed. In Study 1 (N = 257), an exploratory factor analysis reveals evidence for the six...

The association between implicit and explicit prejudice: the moderating role of motivation to control prejudiced reactions.

The main aim of the present research was to assess the relationship between implicit and explicit ethnic attitude measures and to examine the impact of motivation to control prejudiced reactions on this relation. Implicit ethnic prejudice was assessed by a response latency measure, and a self-report modern prejudice scale was used to assess explicit prejudice. The results showed that an associa...

Implicit Motivation to Control Prejudice Jack

Ironic effects of antiprejudice messages: how motivational interventions can reduce (but also increase) prejudice.

Although prejudice-reduction policies and interventions abound, is it possible that some of them result in the precise opposite of their intended effect--an increase in prejudice? We examined this question by exploring the impact of motivation-based prejudice-reduction interventions and assessing whether certain popular practices might in fact increase prejudice. In two experiments, participant...

The regulation of explicit and implicit race bias: the role of motivations to respond without prejudice.

Three studies examined the moderating role of motivations to respond without prejudice (e.g., internal and external) in expressions of explicit and implicit race bias. In all studies, participants reported their explicit attitudes toward Blacks. Implicit measures consisted of a sequential priming task (Study 1) and the Implicit Association Test (Studies 2 and 3). Study 3 used a cognitive busyne...